Seedstarter | Marketing


Alice Soon

Role:  CoFounder

Where are you from & where do you currently reside? Alice is originally from Kuala Lumpur, Malaysia, but has called Toronto, Canada, her home for the last three decades. In 2014, she and her husband made an impulsive decision to purchase land in Costa Rica and she now divides her time between Canada and Costa Rica.

Personal transformation story: After the financial shock of The Great Recession and the unexpected death of her youngest brother, Alice began questioning her current path. However, it would be another 11 years before the vision and intent of Resonance would take seed.

After graduating from the Schulich School of Business (York University), specializing in Strategic Management and Marketing, Alice has spent nearly two decades working in brand marketing, promotional advertising and global account management. Eager to satisfy her passion for creative writing, Alice has been a contributor to various publications including: Real Estate Magazine (REM), Real Estate Professional (REP), Inman News and The Costa Rica News. In 2018, she was accepted into the Women’s Executive Network Mentorship program, which pairs with one of Canada’s Top 100 Most Powerful Women with high potential women together to foster development and growth.

Alice has also been a speaker at various North American conferences such as the Women In Real Estate Conference (Toronto) and the Women’s Council of Realtors (Chicago). She has also been honored by BISNOW as one of the Power Women in Toronto. In 2016, Alice and her husband created their own real estate investment firm: Tesoro Real Estate, to focus on various investment streams.

Aside from her business activities, in 2015, Alice was serendipitously introduced into the world of crystal healing, where she has been studying for the past 4 years. From 2017 to 2019, she served on the Board of Directors for the Toronto Gem & Mineral Club.

In order to compliment her healing journey, Alice found herself immersed in other modalities such as herbalism, aromatherapy, meditation, energy healing and shamanism. She has volunteered numerous times at the Dharma Centre of Canada and has been actively studying the Andean Sacred Arts of Peru, where she has been initiated into the sacred lineage of the Q’ero Medicine People. She is eager to teach and share what she has learned over the course of her personal transformation and invites those souls who yearn to activate their greatest calling and potential to join us at Resonance.

Why be a part of this Resonance movement? For the past 6 years, Alice has been a real estate expert, both as an investor as well as working closely with various real estate boards and organizations across North America.

However, as time grew, she became dissatisfied with the current model and longed to bridge the healing modalities she had learned, along with a real estate model to create truly connected communities, through this notion of Heal Estate.

The Resonance Movement became the active embodiment of this vision, as it brings together all the values Alice holds dear: Honoring and preserving the natural environment, building homes and spaces that foster belonging and community, all while living working in respect and love for one another and Mother Earth.

Though “Paradise On Earth” may seem like an illusion – Alice is determined to make it a reality.

What is the 5 year vision for Resonance? To attract, build and create a truly sustainable eco-community based on the values of respect, collaboration and love. To see people engaging in meaningful work that excites them (through our Work Exchange Program or Coworking), living and playing in cohesiveness and delight (through Coliving or owning homes), all within a thriving, self-sustaining ecosystem.

Alice Soon

Seedstarter | Marketing